Relationship Marketing

"If you did not feel uncomfortable or a little anxious today, you didn't grow...Choose to grow each day." -Shay Wheat

Relationship Marketing is HUGE for people in direct sales and network marketing.

So Let's break down Marketing.
How do you currently market your business?
Do you go to mixers, speed networking, networking groups, Internet, etc.

Do you have a 30 second commercial or elevator pitch? If not you deserve to speak with my good friend Barbara of Bright Farm Productions.

Now that you have a 30 second commercial when do you use it? Do you use it when you are at the store or only at an event you deem as a place to build your business?

Now lets take a look at what type of person you are currently when you do go to a chamber or networking event.
-Do you pass out all your cards (or throw your cards to anyone within 5 feet of you)?
(that's an interesting mental picture isn't it)

-Do you just give someone your "spiel"?
I actually had an individual ask this of me. I was at a local speed networking event and as I sat down the person across from me said "Hi my name is .... so what is your spiel?" My spiel??? I can't tell you how turned off I was by this comment. No matter how wonderful her product or service was there is NO WAY I would ever buy from her. Just because I could tell she had no interest in getting to know me and find a way how her product and service could assist me in my personal or business life.

-Do you connect and listen to people, do you find out about the person, do you find out what they do other than their "job" or "business"?
By doing this you actually will find that by building this relationship, even if you don't make the "sale" on the first encounter, you are setting the ground work for a relationship that will go way beyond the "sale". This relationship will most likely also bring you more business than if you could possibly imagine.

Until next time, keep growing your character!

Shay Wheat



Would you like to use this article for your newsletter or website? You absolutely can, as long as you use this complete blurb along with it: Shay Wheat, Vice President with Millionaire Partnerships Inc, helps business professionals connect and build relationships with their customers with high impact. If you're ready to learn how to build better relationships while increasing the money in your bank account, visit Shay at www.millionairepartnerships.com or if you would like more tips on connecting get our newsletter at www.actionsofamillionaire.com